What is Audio marketing?
Before introducing podcast, first, let’s have a glance at the word “podcast” itself. Podcast was stated in the Guardian newspaper in 2004 for the first time. Ben Hammersley notes in an article named “Pod” that “pod” is borrowed from “I-pod” digital player and “cast” is taken from radio “Broadcast”.
Obviously, podcast was named after Apple I-pod but this does not mean one must own anI-pod to enjoy a podcast.
I-pod + Broadcast = Podcast
Now, the question is “what is the definition of a podcast?”A proper starting point is that podcasts are known as an “internet on-demand radio”.
One could listen to it on his computer, but take this into consideration that podcasts are not always in audio format and it could be a video too.