INCREASE WEBSITE RANKING​

High rank of the website in search engines is one of the most efficient approaches of online marketing. In this method, all audience searching your service would recognize your brand. There is no doubt that every website Managers are looking for improving their rank in Google, but how does it perform?

Improving rank of website in Google

Considering the fact that Google is the most important search engine in Iran and rest of the world, this section is presented based on tactics of improving rank of a website in Google. Although, these methods would also increase the rank in Yahoo and Bing search engines. Google announced that in 2018 its utmost focus would be on the highest association between searched words and content. Therefore, in order to improve rank of a website in Google assessment of the keywords and assurance of the words user searches is extremely important.

In addition, Google’s Rank Brain algorithm significantly attends user’s behavior. Google is well aware of the fact that high percentage of users might open several links in different tabs and then check them one by one. Thus, a link just being opened and stayed open in a different tab would not be a popularity criterion for Google. A popular content must oblige the user to interact with website. The user must read the information on your website and go to the relating ones.

how does it work?

When you create a new website, you would see that some pages of it gain rank in Google with difficulty. Some other would appear on the first page of search results instantly after creation. Some of them have extremely varying ranks and some are deleted from the search result without any reason and reappear alternatively. 

All of these express that improving the rank is getting harder every day. Google algorithms are becoming more complex and more websites are getting familiar with SEO techniques which makes the competition more difficult.

Improving Alexa ranking of a website

Unfortunately, in the recent years a false perception has been formed among internet users of Iran which is Alexa ranking. Everybody assumes that any site with a lower Alexa ranking would definitely be a good site. Whereas Alexa rank and Google rank are totally irrelevant and different variables.

Every site with good Alexa ranking is not necessarily the first page of Google and vice versa. Alexa rank is a numbered value which is evaluated and shown by amount of user views of websites in different periods of time. Nowadays, every website is trying to achieve a sub hundred Alexa ranking so that they could sell the advertising space in their website in multi-ten millions amount of money and they are so eager to achieve this goal that they even try humane and inhumane manners such as pop-up views or fake views only to decrease the Alexa ranking immediately. Naturally, when an advertisement is published in these websites, it would not be that much effective due to lack of users clicking on them and that exquisite Alexa ranking has been only achieved by deception.

However, the rank that Google gives to the sites are based on diverse criteria and filters which Google applies on sites to show the viewer the best and most relevant results. Also, Google’s rules could not easily be deceived and surely the number of websites which obtained sub-hundred Alexa Ranking naturally and because of their good Google rank is extremely low. SEO and website optimization plays a significant role for achieving natural Google results.

Conclusion

Many approaches are available to deceive Google and gain a high rank which is also true for Alexa. But what are the profits of doing so? The only websites looking for fake Google and Alexa fake rankings are ones which do not intend to stay long in Google and it only means that these sites are not acting legally. Therefore, if your site is created targeted and inclined to long term success do not ever try these methods.

SEO 24 Company has relied on the legal techniques of SEO since its beginning and has tried to deliver websites to its customers that are useful and interesting for real audience. Because a real website with legal activity needs loyal viewer, rather than Google rank.  Therefore, we recommend to all website managers that instead of contemplating about newest deceiving manners of Google, think of real needs of their viewers. By this way, be sure that before Google intends to rank you, the sales of your website increases so much that you would not care about the Google rank anymore. 

This is the result of our experience gained in many years and hundreds of our customers and coworkers who have appreciated the SEO of their website. They appreciated the growth of their viewers and buyers of their website. Regard the fact that without quality of the product and service, even the best SEO operators could not help your persistence in your industry. For more information, you could visit SEO services page.

How is the rank of a website improved in Google?

When you create a new website, you would see that some pages of it gain rank in Google with difficulty. Some other would appear on the first page of search results instantly after creation. Some of them have extremely varying ranks and some are deleted from the search result without any reason and reappear alternatively. All of these express that improving the rank is getting harder every day. Google algorithms are becoming more complex and more websites are getting familiar with SEO techniques which makes the competition more difficult.

Website title Even if not considering SEO and Google, your website title is the online identity of you. Therefore, you should be careful choosing it. Website title must be in association with the concept of your contents. It is better to use your main keyword in the title.
Question: if the name of your website is a brand, how should its title be chosen? For example, a brand called “Lynda” which is an educational website could not heed any of the above-mentioned statements in its website title. Its title could only be a word and it is “Lynda”. In this case, how could it define the subject of the website, which is an educational one, using the title of the website? The answer is simple, to resolve this problem, Meta description has been added to the webpages.

In this section, you could present explanations about your website with relief. These explanations must be short and be utmost one or two brief paragraphs. Meta description of a site must be written in a way that it attracts viewers of the site to click on it. Meta description is used in social network campaigns and Google might also exhibit this script in the search results page. Therefore, try to encourage the viewer off the script, to read the contents of your website.

Page titles are determined by H1-H6 tags. H1 tag is usually used for page title. In HTML5 if the H1 tag is not in Aside, Article and section tags, Google considers it as the page title. Elsewise, this tag would be the main title of that section. Thus, during website design with HTML5 attend this issue. You could use “div” tag as a container of the main title of the page.
Google must be assured that we do not tend to deceive the users. Therefore, it tries to make sure that our content corresponds to the main keyword of the page by reading our content. After reading the site explanations, Google checks the title of the website by their priority order. So, connection between page title and the main keyword is necessary. 

However, the page title could also be optimized for Google so that a higher rank is achieved. To execute this, the keyword could be used in the page title. Regarding the fact that the title of the website could be the name of your brand, which does not relate to the content of your website, page titles could help Google to perceive the content of a site better. For example, in case of ”Lynda” website which is an educational website, the title of the page related to Photoshop is defined as “instruction of professional retouch in Photoshop” which clearly informs Google with the content of the page.

H2-H4 tags are used to create headers of websites more than other headers. Importance of implementing headers is that Google refers to them not only to perceive the content of the website but also to understand the structure of the page.

Therefore, consider the structure of the page when your intent to use them. For Example: there is a page with “Photoshop professional retouch” as its title in which these issues are instructed: face retouch, clothes retouch, background retouch. These titles are inserted with “H2” tag. now, the “face retouch” heading has some subtitles like “face stains retouch”, “eye coloring”, “lip color change” and etc.

these headings would be inserted with “H3” tag and if they also have some subtitle, like if there is a subtitle in “face stain retouch” named “the difference between healing and spot healing in face retouch”, they would be inserted with “H4” tag.
So, Google could understand the relationship between these titles.

The number of sites with non-optimized URL is so much that Google has lowered the importance of URL optimization so that websites owning proper content for viewers but not providing an optimized URL for them could still preserve their ranks. However, this could be your key to win in SEO. Meaning that if your website is equal to another one in content quality, owning an optimized URL means overcoming your competitor. But how URL optimization is executed?

First: avoid using meaningless phrases in URL, such as 1010P
Second: if content managing software provides URL for you, ask the website designing company to do it in a visible and editable frame, so that you could edit it if something went wrong.
Third: use keyword in URL.
Fourth: Do not have different addresses for a webpage like:
/article/samsung-move-to-android.aspx
/news/samsung-move-to-android.aspx

Google needs sitemap for newly created and edited pages.

“Robots.txt” file is necessary to avoid indexing the pages which are not interesting to Google users.

These two do not show their importance until the moment SEO is suffering from drastic problems. Many people referred to us who have created their website and applied SEO on it but they were not able to understand the issues of their SEO and after investigation it was found out that lack of precision in creating sitemap and Robots.txt by them has seriously damaged the SEO of their website.